I was inspired by encore magazine on the issue between "green" and "consumption"!
It said,
' 1. Commercial imagery has been greenwashed. The colour green is being used in such large quantities that large numbers of ads have no differentiating features. The palette is actually pretty narrow too-there are two types of "eco green" being used predominantly.'
'2. Nature is being pillaged for icons and symbolism in the fight to be "green". Trees, leaves and grass are the icons most adopted. Polar bears and penguins seem to be the default cheerleaders for green advertisers too.'
'3.There is very little lightmess or humour in communication-much of what we saw was storytelling, reminding us the impact of our action etc.'
'4. The environment sells products! Environmentalism has moved away from being solely political issue. Conspicuous consumption is now measured in the number of green products that wr consume. The imagery being used is very much attempting to connect with aspirational environmentalists.'
