Harajuku 原宿 | |
Harajuku 原宿 | |
Shibuya 澀谷 | |
Shibuya 澀谷 |
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Omotesando 表參道 |
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Omotesando 表參道 | |
Daikanyama 代宮山 | |
Daikanyama 代宮山 | |
Ginza 銀座 | |
Ginza 銀座 |
2009年3月11日星期三
2008年10月13日星期一
green and consumption
I was inspired by encore magazine on the issue between "green" and "consumption"!
It said,
' 1. Commercial imagery has been greenwashed. The colour green is being used in such large quantities that large numbers of ads have no differentiating features. The palette is actually pretty narrow too-there are two types of "eco green" being used predominantly.'
'2. Nature is being pillaged for icons and symbolism in the fight to be "green". Trees, leaves and grass are the icons most adopted. Polar bears and penguins seem to be the default cheerleaders for green advertisers too.'
'3.There is very little lightmess or humour in communication-much of what we saw was storytelling, reminding us the impact of our action etc.'
'4. The environment sells products! Environmentalism has moved away from being solely political issue. Conspicuous consumption is now measured in the number of green products that wr consume. The imagery being used is very much attempting to connect with aspirational environmentalists.'
2008年10月6日星期一
Graniph- T's Value
Today I have read a pretty cool website about fashion and there is a fabulous article about the fashion label, Graniph. Let's quote some content.
It is interesting to know that the label is related to the era of "Japanese depression" when Japanese stock market crashed and youngsters began to rethink. They rejected to do anything for the society and ignored the routine spending.
People who started designing understood that "the market isn't willing to pay for a single product as much as before, that the consumers had different values as well; they had build up a sort of customer intelligence".
"Graniph decided to offer a single T for 2000 Yen/20US$, because it is basically just a T-shirt and they knew that they would have so many ideas and would want to create so many new designs that couldn't exclusively sell just one design or piece forever". I think people would like to use same amount of money to buy many pieces of Ts with difference designs rather than just buying a single expensive piece.
Graniph tells the reader what the is the value of a T-shirt: It is the easiest garment on earth to make; everyone can wear it; everyone can print it; and that's basically it. While you usually see illustration in/on something static—a book, CD sleeve, gallery, museum, magazine—a T-shirt moves around with the person and expresses his/her mood, background, style etc. in the easiest way.